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Adventure Public Relations

We are a dynamic PR agency with a passion for adventure brands in the travel and adventure space. We know our clients’ brands inside and out and we create bespoke campaigns that bring their brand story to life. We amplify profiles and build reputations by engaging with consumers and inspiring the media through unique, vivid and innovative pitch angles. We speak to the hearts and minds of adventure travellers. At Roam Generation, we are your problem solvers, your collaborators and your expert counsel, and we will work hard to build connections and ensure brands are seen and heard in all the right places. Who better to promote your adventure travel company, than a PR agency founded by an adventurer at heart!

Just a few of our Adventure PR Results

Adventure travel involves traveling to exotic and remote places for the natural environment, cultural immersion, and for physical activities. It generally involves climbing, cycling, caving, hiking, hunting, rafting, sailing, skiing or some other form of pulse-raising activity. Adventure travel encourages travelers to interact with the local people and connect with their core values in the process. Furthermore, it offers economical and effective incentives to enhance biocultural diversity, while generating financial benefits for private and domestic industries. Presently, adventure tourism is gaining widespread traction over conventional mass tourism as it supports economies, is resilient and encourages sustainable practices.


Examples of the kinds of companies we work with in this space…

 
  • Whether you’re a fleet of one or hundreds, we know this space because we’ve lived it. Sail or motor, 45 ft - 200 ft, Caribbean, Mediterranean or worldwide. We are the obvious choice for yachts and yachting companies because we are yachties ourselves.

  • You’ve probably gathered by now that we like to work with companies and brands who are doing things a little differently, so if that sounds like you, then you are probably our ideal client. Perhaps your hotel is built in a cave, or in a tree, or you cater to digital nomads or remote workers. If staying in your hotel or resort is an experience in itself, then we want to share it with the world.

  • Does your company provide an adventurous offering to clients, whether hardcore or soft adventure? Perhaps clients can take a helicopter over the Dolomites or stay in a glass chalet in the snow. Or what about cruising through the Sicilian countryside in a Porsche or hiking in Nepal? If your company belongs on the pages of Outside, Explore or The Outdoor Journal, we want to be the company to put you there!

 

Kind Words

 

“We had the good fortune of retaining Roam Generation as our PR agency when we first decided to publicly document our 10 year sail around the world. We could not believe the amount of publicity that the team at Roam Generation was able to generate! I can not recommend Erin and RG enough. They far exceeded our expectations 100%. I absolutely recommend this company to anyone who wants a high quality PR team! Five stars, absolutely!”

Caci Chapman - The Expedition Family