Erin Carey, Founder & Director
With more than 20 years in communications and over 1,000 interviews conducted across her career, Erin Carey has built a reputation for uncovering the deeper narrative behind a brand. Her instinct for storytelling has helped travel and experiential companies cut through the noise, clarify their positioning, and earn meaningful media coverage in competitive markets such as the USA, the UK, and Australia.
As the founder of Roam Generation, Erin leads a boutique team of senior PR specialists working across multiple time zones. Together, they bring a global perspective, deep media relationships, and decades of combined experience to every client they represent.
A lifelong explorer and ocean-crossing adventurer herself, Erin has built the agency around the kind of brands she believes in - those that spark curiosity, celebrate culture, and create experiences worth travelling for. Under her leadership, Roam Generation partners with boutique hotels, tour operators, expedition companies, and experience-led travel brands looking to grow their credibility on a global stage.
Global by design and remote by location, Erin and her team deliver the structure, senior expertise, and consistency of a traditional agency, while living the very experiences they represent. We don’t just love travel, we live it!
It all started with a boat named ROAM …
Roam Generation was born on the open ocean.
In the early days of the agency, Erin and her family made the decision to leave behind a conventional, land-based life and move aboard a sailing yacht named ROAM. What began as a bold lifestyle experiment quickly became the foundation for a new kind of global PR agency, one built around exploration, perspective, and the belief that travel changes how we see the world.
Running the business from remote anchorages, coastal villages, and far-flung ports offered something most agencies never experience: a front-row seat to the places, people, and cultures their clients represent. Travel was no longer an industry to work in; it became the framework around which the business was built.
Today, Erin splits her time between land and sea, leading a senior team spread across continents. That lifestyle isn’t a gimmick or a marketing angle. It’s a reflection of the agency’s core belief: that the best travel stories are told by people who are out in the world, experiencing it and seeing trends firsthand.
Roam Generation is global by design, remote by location, and grounded in the belief that meaningful travel has the power to create a more connected, understanding world.
Our Team
A senior, globally distributed team of PR specialists with deep media relationships across the US, UK, and Australian markets.
Global by design. Senior by structure. Always connected to the stories we tell.
Lisa
Casey
Helen
Sarah
Ellee
Our Mission
To amplify meaningful travel stories and help build a more connected, understanding world through the power of earned media.
We believe travel has the power to shift perspectives, support communities, and bring people closer together. Our role is to help the right brands grow, so more people can experience the world in deeper, more meaningful ways.
-
We work with brands that create real experiences, support local communities, and inspire more thoughtful ways of exploring the world.
-
We approach every client, culture, and story with curiosity and respect. Understanding comes before storytelling.
-
We look for the deeper narrative, the angle that hasn’t been told yet. We’re not afraid to challenge ideas, push for stronger positioning, or pursue ambitious media opportunities that elevate our clients above the noise.
-
As a team working across continents, we bring an international mindset to everything we do. We understand the nuances of different markets and help brands show up with clarity and relevance on a global stage.
-
We believe in experience over volume. Every client works with senior specialists who think strategically, communicate clearly, and focus on the kind of media coverage that builds long-term credibility.
-
We’re not interested in empty exposure or fleeting trends. Our work is about building meaningful connections between brands, journalists, and the audiences they serve, so the impact lasts well beyond a single headline.
Kind Words
We decided to work with Roam Generation to promote our charter business in the Caribbean. Erin and her team exceeded our expectations right out of the gate, really boosting awareness of our brand and business. The exposure they generated in a short period of time was impressive and Erin’s tenacity and determination was obvious. We could feel how much she believed in our business, working as an extension of our team rather than a seperate agency. If you’re after a personal yet professional experience, then give Roam Generation a shout, you won’t be disappointed.
Steve Hooker and Monika Miazek - Sailing Wildside
