TRAVEL | ADVENTURE | WELLNESS
Well-Travelled PR
A travel PR agency of senior specialists who’ve sailed, trekked and explored their way around the world.
We pitch from experience. Not imagination.
We understand your audience because we are your audience.
Roam Generation was founded by Erin Carey, who built the agency while sailing around the world with her family. Today our team lives and works across the US, UK and Australia, with deep relationships in each media market.
Between us, we’ve trekked ancient pilgrim trails, crossed oceans under sail, and slept under desert stars and in five-star hotels, equally at ease in both worlds. So when we pitch your brand, we’re not guessing what makes a trip worth taking. We know from experience.
We’re here to help more people discover the places, people and cultures worth travelling for.
Travel isn’t just what we do. It’s who we are.
PR for travel brands with a story to tell.
We work with experiential travel brands such as wellness retreats, tour operators, luxury hotels and lodges, yacht charters and global travel groups. Brands with a real story and the ambition to be known for it.
With more than 50 years of combined experience across journalism, communications and brand building, we bring insight and heart to every partnership. Our clients inspire us, our values guide us, and our love of travel fuels everything we do.
Stories worth telling. Brands worth travelling for.
We’re loyal, honest and fiercely protective of the brands we represent. We’re selective about who we work with and only take on brands we know we can deliver for. Once we’re on board, we work as an extension of your team, not an outside supplier.
PR builds momentum over time, so we focus on long-term results, and we’ll always be upfront about what to expect.
We’re not here to chase one headline. We’re here to build a reputation that lasts, in the publications travellers read and in the answers AI tools give.
Ready to be the brand travellers find?
We tell stories with heart because we’ve lived them. Book a call and we’ll talk through your goals, share a few story ideas, and take you through a free AI visibility audit of your brand.
Just a few of the clients who’ve gone further with Roam
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