Roam Generation’s Case Studies
When you work with Roam Generation, you’re saying YES to brand awareness, YES to increased revenue and YES to attracting like-minded people.
PR is like a best friend to your business. You can’t put a dollar figure on the value it brings to your world!
Our pitching has resulted in:
10 Billion+ organic views for small businesses without paying for ads
Hundreds of thousands of dollars saved in marketing/ads that aren't guaranteed to work
Top-tier interviews in over 1000+ outlets around the world
Millions of dollars worth of media placements
Visibility, sales, credibility, and most importantly, CONFIDENCE in knowing they have a valuable story to share
Case Study: SUBMERGE
THE SITUATION:
Submerge, a leader in submersible travel, reached out to us on the day the Titan Submarine went missing. With the world’s attention on the situation, Submerge’s president, an experienced submersible pilot, wanted to offer expert insights while ensuring that submersible travel wasn’t unfairly viewed as inherently dangerous. The company also needed an immediate crisis communications strategy to protect their reputation and industry standing in the midst of growing public concern.
THE ACTIVITY:
We implemented an immediate, comprehensive crisis communications strategy, mobilizing a global team who worked around the clock for several days. Our approach included positioning Submerge’s president as a key spokesperson, offering expert analysis and commentary in a way that balanced providing valuable insights with the necessary sensitivity surrounding the tragedy. We targeted top-tier media outlets to ensure Submerge’s voice was part of the global conversation, offering a fact-based narrative to counter potential misconceptions about submersible travel.
THE FEEDBACK:
The president of Submerge expressed profound appreciation for our quick, strategic approach to managing the crisis. Their team highlighted our ability to offer critical expertise while maintaining a sensitive tone in the media. They also noted that the international media coverage provided credibility and reassurance for their brand during a challenging time, and the outcome exceeded their expectations in protecting both their reputation and their industry.
THE RESULTS:
Our rapid response resulted in Submerge’s president being featured in high-profile media outlets across the globe, including The New York Times, Fox News, CNN, BBC, and others. This broad media exposure not only positioned Submerge as an expert authority in submersible travel but also played a significant role in shaping a more balanced public narrative about the safety and future of submersible exploration. The company's timely and sensitive handling of the situation helped preserve their reputation and reassured the public about the safety of submersible travel.
83 Pieces of Coverage: We secured 83 tracked articles, with a total closer to 458 mentions across the web.
2.04 Billion Audience Reach: The campaign reached over 2 billion individuals globally.
5.58 Million Views: Estimated 5.58 million views across all platforms.
11.9K Social Engagements: The story generated 11.9K likes, comments, and shares.
$25.5 Million in Publicity: The media exposure was valued at over $25 million.
High Domain Authority: Coverage appeared on sites with an average domain authority of 67, with a maximum of 95.
11.4K Facebook Shares and 395 Twitter Shares amplified the brand’s reach.
Case Study: Adventures in Good Company
THE SITUATION:
Adventures in Good Company, a travel company offering adventure trips for women, wanted to increase awareness of their trips and mission: empowering women through outdoor adventures. They aimed to reach a wider audience of women seeking new experiences but had struggled to break through to national media outlets.
THE ACTIVITY:
Our PR strategy for Adventures in Good Company centered around elevating the brand’s profile as a leader in women’s adventure travel. We developed targeted media pitches and secured placements in top-tier outlets, such as Forbes and Travel + Leisure. In addition to our media outreach efforts, we coordinated several press trips to showcase the immersive experiences offered by Adventures in Good Company, giving journalists first-hand exposure to their unique travel offerings. These efforts helped generate buzz and positioned the company as a go-to source for women looking for adventure travel.
THE FEEDBACK:
Working alongside Erin and the Roam Generation team has been a great experience for Adventures in Good Company. Erin's dedication, expertise, and genuine passion have been instrumental in elevating our brand. Her strategic approach to PR campaigns, skilful storytelling, and ability to foster relationships with journalists have noticeably expanded our visibility and impact.
Kelly Kimple
CEO, Adventures in Good Company
THE RESULTS:
Adventures in Good Company was featured in multiple high-profile outlets, including Travel+Leisure, Forbes (7 times) and Lonely Planet, significantly raising their profile. The increased visibility directly contributed to a rise in trip bookings and inquiries.
Our media outreach for Adventures in Good Company (AGC) achieved impressive success:
282 pieces of media coverage, with syndication to over 513 articles worldwide.
A total reach of 4.18 billion people across all publications.
An average domain authority of 67 for the coverage, which is impressive over such a wide array of placements.
11.4K social engagements, driving further visibility and interaction online.
5.99 million estimated views on all published content.
A total PR value of $3.2 million worth of publicity, showcasing the significant reach and impact of the campaign.
Increased Website Domain Authority: AGC’s domain authority improved from 23 to 45, boosting search visibility.
Case Study: The Thought Card
THE SITUATION:
The Thought Card, a blog and podcast focused on travel, personal finance, and affordable adventures, wanted to grow its media presence and increase brand visibility across top-tier travel and finance publications. With a focus on practical tips for travelers seeking to balance their love for exploring with financial responsibility, they needed help positioning themselves as thought leaders in both industries.
THE ACTIVITY:
We developed a media outreach strategy that involved pitching The Thought Card as an expert source on combining travel and finance. Our efforts included crafting targeted pitch angles and securing interviews and guest appearances on relevant podcasts and publications. We also leveraged timely media opportunities tied to budget travel and money-saving tips, aligning with industry trends and holidays to maximize relevance.
THE FEEDBACK:
"Working with Erin and her team was a game-changer for my brand. They understood my audience and were able to secure incredible media opportunities that aligned with my goals. Their communication and strategic approach were top-notch!"
— Danielle Desir, Founder of The Thought Card
THE RESULTS:
Our work with The Thought Card delivered outstanding results across the board:
106 pieces of media coverage, placing the brand in top-tier publications and relevant niche outlets.
A total reach of 4.81 billion people across all publications!
An average domain authority of 70 for the coverage, which is remarkable across such a high volume of placements.
896 social shares, driving further engagement and visibility online.
14.6 million estimated views on all the published content.
A total PR value of $15,112,116 worth of publicity, demonstrating the immense impact and reach of the campaign.
This widespread exposure elevated The Thought Card brand, positioning it as a leading voice in the personal finance and travel space.