The Benefits of Working With a Specialist Lifestyle Public Relations Agency

Travel and lifestyle brands are a unique type of business. They need to be seen as being on the cutting edge of what's trending, while also maintaining an air of authenticity and professionalism. This means that they need to constantly reach new audiences and create new partnerships if they want to grow their brand. And while many travel and lifestyle brands may think that they can handle this alone, hiring a PR agency can actually do wonders for your business.

Here are just some of the unique ways a specialist lifestyle public relations agency can add value to your brand.

Understanding your target audience

To be effective, you need to understand your target audience and know what they want to hear. You also need to know what they don't want to hear and how best to reach them. This is where it’s particularly beneficial to hire a specialist travel/adventure/lifestyle public relations team. They already understand the audience you’re trying to reach, and they know the best ways to reach them.

Whether it’s tailoring content to appeal to a certain audience or seeking out the most relevant publications to get you featured in, this inside industry knowledge is invaluable when trying to build your brand.

More exposure

Quite simply, a PR agency can get you more exposure than you can on your own. An experienced PR agency should have a large network of contacts, who they can use to pitch stories to the right media outlets. They know how to target the right audience, and they know what journalists are looking for in a pitch (and what they're not).

Because of this experience, PR agencies can gain you much more exposure than you could on your own. Plus, who has the time to research PR strategies, publications, journalists, editors, email contacts and media opportunities? You’re trying to run a business, so let the experts take care of the PR. After all, they actually love what they do, which shows in their results!

The right media coverage

The benefits of media coverage are clear. It's an effective way to build your brand and keep your audience engaged. But how do you get the attention of journalists and editors? And what should you do once they're interested in writing about your brand?

It's important to understand that not all media outlets are created equal, and neither are their audiences. Some publications target a specific demographic while others aim to reach broad audiences across demographics with content that anyone can relate to. A specialist lifestyle public relations team understands which media opportunities will benefit your brand the most.

Media coverage, whether it be through online publications, television, magazines or any other medium, can give your business a huge boost. It’s just about finding the coverage that best aligns with your business goals.

Increase brand credibility

PR is a great way to build your brand and increase credibility. Naturally, any activity that helps get your message out to the world is great. But a few social media posts don’t give you anywhere near the credibility offered by appearing in traditional media.

When it comes to travel, adventure and lifestyle brands, your audience is often quite unique. Typically, you’re looking at people with disposable income, but also people who aren’t frivolous spenders. They want to deal with credible, trusted brands, and that’s why they research thoroughly.

Gaining media coverage gives you added credibility, which means when your audience starts searching for holiday or adventure opportunities, they see you as an established, reputable and legitiment company to deal with.

Developing a strategy that fits your brand

When it comes to a PR strategy, there is no one-size-fits-all approach. You need a strategy that’s tailored to your unique service offerings. What are your major selling points? Who is your target audience? What do you most want to achieve with a lifestyle public relations agency? 

These are just some of the questions you need to ask when planning marketing activities. Your PR agency should be asking all of these questions and more. The result will be a plan that really suits your brand and your goals.

More time for the work you love

As a travel, adventure or lifestyle brand, it's important to have a consistent message across all channels. This can include social media platforms, your website, and, importantly, also in the media. A good PR agency will help you build a brand that is consistent across all channels and has strong relationships with media outlets.

They also expertly identify who would be interested in learning more about your product or service, specifically choosing the perfect publications that suit your brand. Your lifestyle public relations agency produces all content on your behalf, so you can get on with growing the business YOU love!

Roam Generation specialises in all aspects of lifestyle public relations. We love working with travel, adventure and lifestyle brands because it’s exactly what we’re passionate about. If you need to increase brand recognition or generate a buzz about your business or products, we'd love to hear from you. Contact us today to find out how Roam Generation can give your business the exposure it deserves.