The SIX W's of Public Relations

Effective public relations consultants have an outstanding ability to lead conversations, just like a great host at a dinner party.

Great PR professionals have extraordinary little black books and relationships with journalists and editors from many of the world's most sought after publications. They are driven, enthusiastic and creative. Not only do they have endless ideas for positive stories, but they can also help protect your reputation when challenges arise. 

What are Roam Generation's Six W's?

Firstly, there are usually five W's in public relations. Roam Generation has six. 

Erin Carey is the founder of the only public relations agency in the world that is run from a yacht. Originally from Australia, Carey focuses on helping travel-centric companies by sharing their stories across the globe. She boasts an impressive 20-years of communications and corporate experience and has partnered with some of the world's most exciting explorers, adventurers and travel brands.

Carey and her family wanted to live the lifestyle they represent. What better way than to travel the world under billowing sails. They traversed almost 6,000 nautical miles through various oceans across the world and are now enjoying the balmy temperatures of Portugal. 

Roam Generation is the only public relations travel company that travels. So let Carey's tenacious and determined personality take your company on a journey of a lifetime. 

What is public relations?

According to The Public Relations Society of America (PRSA), "Public relations is a strategic communication process that builds mutually beneficial relationships between organisations and their publics". Public relations, in short, is about building solid and trusted relationships with key stakeholders across various platforms to influence the public's perception of your company. 

A good consultant can anticipate public opinions on a range of your services and guide your reputation. Erin Carey, the founder of Roam Generation, counsels representatives of various levels during their communications planning stages. In addition, Roam Generation thoughtfully produces comprehensive plans for an array of companies in the exciting and ever-changing world of travel. They have an enviable portfolio of clients that range from tourism authorities, influential experts, travel and adventure brands.

Why do you need Public Relations?

Having a public relations consultant or agency in your armoury of promotional tools is essential. Roam Generation works tirelessly to build, enhance and protect your reputation through various media platforms. Roam Generation prides itself on their tenacity, resolve and savviness and the team will seamlessly translate your positive messages into compelling media stories. Carey and her team will be with you not only through the good times but the bad. Consider Roam Generation an extension of your team, they will work hard to achieve your goals as though they are their own. 

It is vital to have a public relations agency that understands your ‘voice’. Through extensive travels and by running a successful agency afloat, Carey has a flawless understanding of the industry, far more so than someone stuck in a stuffy office with a passport that is gathering dust. There is nothing that she can’t do whilst sailing around the world.

Who can benefit from employing a public relations agency?

Quite simply, anyone. You might be a tourism board, adventure brand, YouTube channel or eco-resort who wants to raise brand awareness. Roam Generation will build a bulletproof strategy aimed at your target market; they will connect you with the appropriate media influencers and outlets that will help you grow your company and reputation. An effective strategy not only promotes a particular announcement or offering; it also creates a positive online and offline reputation that is indefinitely beneficial to your company.

Roam Generation has a dynamic relationship with each of its clients. They keenly understand the importance of fluid messaging and utilising the various media platforms, including podcasts, radio, television shows, websites, blogs, magazines, social media and digital publications. Public relations is a long term investment for your brand. The continual coverage creates trust and increased reputation and recognition. 

When is the right time to start working with a Publicist?

There isn't a right or wrong time to employ a public relations agency. But you have to be ready and know where your business is heading before Roam Generation shouts about you from the rooftops. Carey will gladly assess your business objectives and help shape a public relations strategy that supports them. It sounds obvious, but you need to have all of your marketing tools in place, such as an engaging website, professional imagery, well thought out communications infrastructure and a solid social media presence. 

Collaborating with an agency will give you space and time to grow your own business and do what you are good at doing. Roam Generation will make sure that you are talked about positively within your community and differentiated from your competitors in a noisy marketplace. They will take the time to understand your needs and produce campaigns that are beneficial to your company at the right time. Think of Roam Generation as your superheroes or right-hand team. 

Where should my public relations agency be based?
In today's world, location isn't relevant. Technology allows you to be connected no matter where you are. Roam Generation is a travel specialist and has an incredibly strong network of media contacts primarily across the United States, Australia and Europe and can secure press in any location. They work with clients who are dotted across the globe. Carey and her team proudly live the lifestyle they represent, which means they have an innate understanding of the industry, new trends, events and activities. They provide ongoing media placements, arrange intelligent press and familiarisation trips, workshops, and attends travel trade shows virtually or in person.

Waves ahead

The Roam Generation HQ is currently afloat somewhere along the Mediterranean coast. The team is fully connected to the world with satellite internet when they are at sea and fast local internet when they are moored just off the shore. Erin Carey finds that being constantly on the move means that she is forever inspired by different landscapes, people and cultures. That’s definitely a good thing when you are in travel PR!