Client Spotlight - Roam Generation teams up with Deckee to help make the waterways of America safer
Deckee have created the world's leading boating safety app. The app provides sailors, boaters and fishermen with the tools to stay safe and be informed whilst on the water or at sea.
Initially launched a mere six years ago, award-winning young entrepreneur Mike McKiernan has created a platform in which boat owners can revert to a single trusted source for various services, reviews and knowledge sharing. Deckee is the official boating app of several government states in Australia. To date, New South Wales, Western Australia and Tasmania have positively endorsed the app. Impressively more than 100,000 users are using the service to remain safe and informed. The company received $700,000 in funding, which helped with their rapid expansion into the USA.
McKiernan explains, "Our mission at Deckee is to keep everyone safe and informed on the water. Everything we do aims to make a positive impact and ultimately reduce loss of life, injuries and accidents by assisting boaters in taking proper safety precautions when out on the water. We are thrilled with the success we've achieved in Australia, but we're only getting started in terms of the impact we will have on water safety around the world".
Over 200 million people enjoy boating each year. Although it is a relatively safe sport, it can quickly become stressful and confusing. Without access to the correct information and assistance, a situation can deteriorate rapidly and become dangerous. The free app is available on iOS, Android and the web. It's an easy-use source of official alerts, navigational information and trip logging options, detailed weather reports and crowd-sourced points of interest.
The Deckee award-winning app also provides maritime agencies with time-sensitive cloud solutions to ensure maritime safety and management. The app is an effective platform for distributing essential information, which is pivotal for policy concepts and updates.
"Government maritime agencies are faced with a long list of safety challenges and lack the data and tools needed to plan for the future of recreational boating for their citizens". McKiernan explains that waterways software is long overdue for a software upgrade. Deckee is advancing boating safety strategies in logical, communicable and unprecedented ways.
Deckee is the leading app that provides better planning and onboard safety tools so that boaters return home safely. Deckee provides up-to-the-minute information, maritime data from NOAA, USCG navigation aids and essential weather information, including wind, tides and swell. Crisp satellite imagery is updated with crowd-sourced intelligence. Impressive figures supplied by Laurence Adams, Manager of Marine Safety Education, Department of Transport Western Australia, show that 50 percent of recreational boaters have already downloaded Deckee to stay safe and informed.
Governments, maritime agencies, and public enterprises partner with Deckee for the app's modern and revolutionary approach to advance waterway safety strategies. It engages communities and helps with planning and operations to foster safety, improve communication and increase efficiency.
Deckee has a full dashboard for marine rescue and coastguard services to monitor vessel movement. The app's community engagement tools are real-time and automatically warns mariners of geo-fenced notifications and safety alerts. Data gathered provides accurate insights into boating activities and behaviours that prevent more accidents because of its trend reporting. Deckee allows data input to bring awareness about environmentally protected zones, speed limits, restricted areas and other essential boating information.
Deckee is the only purpose-built cloud technology platform that encompasses the unique requirements of maritime agencies and organisations and Roam Generation is honored to represent such an innovative brand and product.
