What to expect from Roam Generation
We already know that the Public Relations Society of America (PRSA) describes public relations as "A strategic communication process that builds mutually beneficial relationships between organisations and their publics".
You are at the crossroads of recruiting a new public relations agency to help you manage your ongoing needs in an inspiring and committed manner. Roam Generation doesn't see itself as a standalone agency; they intrinsically form an extension of your company. They'll join your virtual meetings and get to know your team. In other words, they'll 'get' you and your brand and offer creative and effective solutions because of that. Each member of the Roam Generation team takes pride in working with your business as if it was their own. It's through a deep understanding, drive and passion in the industry that they can drive your business forward whilst vehemently protecting your reputation.
The team at Roam Generation are tenacious and literally follow their dreams. Founder and director, Erin Carey, together with her family, set sail on their 47-foot yacht three years ago to follow their dreams and inspiration. Erin now runs Roam Generation from her busy yacht HQ and employs a savvy team with decades of global travel PR experience to assist her. Erin and her team love what they do, which shows in their monthly results. They are friendly, professional, and very personable and, as it happens, they are all travel loving women! Each of the team lives the life that Roam Generation represents; their contagious energy compels traditional and digital media to share your authentic stories.
Roam Generation is an extraordinarily unique public relations agency representing travel and adventure brands, destinations, explorers and specialists. They have established connections across the travel and lifestyle space and have built deep and trusting relationships with journalists and editors. Their dedication, exceptional planning, and organisation (you must plan well on a boat), and steadfast outlook mean that you can rely on them to weather the storm.
You'll enjoy working with the team; they are a breeze. Gone are the days when there were four walls from which to seek inspiration; the world, quite literally, is at their fingertips. Accountability is important to Roam Generation, and for that reason, they will keep you in the loop every step of the way with shared files and documents. Roam Generation invests fully in your campaigns, and they will never give up when it comes to chasing exciting opportunities. They are part of your team and will represent your business; they will spend the time getting to know you, your work and your authentic voice and brand so they can promote you effectively.
Choosing a PR agency can be stressful. Remember, they are part of your team and their, ethos, personalities and mission should also fit your profile. You'll also want to make sure transparency, respect, and admiration is mutual. Roam generation understand the importance of working in harmony with each other, but understand that not all agencies are a fit, just like not all prospective clients are right for Roam Generation. You can rest assured that if you choose Roam Generation, they will wholeheartedly help you achieve your goals and creativity, reliability and commitment are guaranteed! Allow Roam Generation to explore your business, create an unconquerable PR plan and suggest the best media outlets to approach. Roam Generation is not afraid of commitment; they are in it for the long haul and want your brand to succeed. Whilst Roam Generation takes inspiration from navigating the seas, they drop anchor for each of their clients. Their clients are their compass and treated with such importance.
